Two companies in this guide publish installed prices on their own websites — Grasten Power Technologies and Berkeys Plumbing, A/C & Electrical. Every other installer prices your job after a site visit. So the figures below are those two companies' own published prices, used as local context — not a quote from any other company in this guide.
Published installed prices
Grasten Power Technologies (Dallas; own website; price includes equipment, installation, automatic transfer switch, City of Dallas permits and the 12-year Power Plus warranty): 11–14 kW (essential circuits) $7,000–$10,000; 18–22 kW (average home under 3,000 sq ft, whole home) $10,000–$14,000; 24–26 kW (large homes with multiple HVAC zones) $13,000–$17,000; 36 kW+ (heavy loads) $17,000–$25,000+. Its most common configuration is a Generac 22 kW in a 2,500 sq ft home.
Berkeys (Dallas; own blog): standby generator $10,000–$30,000 with installation; portable generator $500–$2,000.
Reference range
Taken together, those published prices put a typical installed standby system in North Dallas roughly in the $7,000–$30,000 range, with most average homes between $10,000 and $17,000. Treat that as context, not a quote: your home's size, fuel supply and electrical setup move the number.
What drives your specific quote
System size in kW — how much of the house you want to keep running
Fuel: natural gas or LP, and the gas line work needed
Transfer switch type — automatic or manual
Electrical panel work or upgrades
Permits and inspections — Grasten includes City of Dallas permits in its published prices; HomeSafe states permits are included
Distance and trenching between the unit, the meter and the panel
Concrete pad, placement and clearance requirements
What no figure covers
Top Notch Electrician publishes Generac maintenance packages on its own website — $415 (air-cooled) and $889 (liquid-cooled) — but that is maintenance, not installation. Ask each installer what maintenance costs and what it includes, and get the installed price in writing with the scope itemized — kW, brand, transfer switch, permits, gas line and warranty.